Getting your name and brand into today’s market is crucial to the success of your business. Anyone who has ever been interested in growing their business is constantly trying to find ways to effectively promote their products and services. Makes sense, right?
Well, sometimes you may need help.
RS&I has been supporting authorized retailers with their marketing efforts for over 10 years. In fact, we have our own in-house advertising agency called EZ-Marketing.
What Is EZ-Marketing?
To sum it up, we join forces with authorized retailers to help navigate the advertisement co-op programs offered by our corporate partners, such as DISH Network and HughesNet. Our goal is to help you build your business by maximizing the effectiveness of your advertising dollars. We know these programs inside and out, and will help you avoid costly mistakes. Plus, EZ-Marketing is 100% FREE to approved RS&I Dealers.
How Does EZ-Marketing Work for You?
Number one reason – you won’t have to do it all alone. Whether you’re a one-man-show or you have several members on your team, we’re here to guide your efforts through targeted advertising in print, digital and event marketing.
For qualified dealers, EZ-Marketing takes much of the burden off your shoulders for the following services:
- Ad artwork is either pre-approved or we can help you know how to put it together
- When submitting certain print-to-media ads, we will examine them to ensure they conform to co-op guidelines. Any revisions can be made quickly before submission, so you can meet your critical ad placement deadlines.
- We offer EZ-Pay on select programs, where we pay the bill and invoice you only for your out-of-pocket cost after the advertising is in homes
- Co-op claims are processed for you with select programs
- When you have advertising or co-op program questions, we will help you find the answers. We work closely with our corporate partners to know all of the best and current practices.
Taking a lot of the guess work out of your marketing efforts saves you time and money. With EZ-Marketing, you’ll be able to focus more of your time and attention on developing your business and getting the quality leads you need. In fact, that brings us to our next important topic.
Why Is Marketing so Important These Days?
Getting your business going and keeping it in gear will always be at the top of your thought process. You and/or your sales team can’t find, contact, and filter out every potential lead by yourselves – which is why marketing plays such an important role.
According to the 2015 State of Marketing report from Salesforce.com, the top three most pressing challenges that businesses face today are:
- New business development
- Quality of leads
- Remaining up to date with current marketing technology and trends
We couldn’t agree more! In the report, Salesforce went on to say that 84% of marketers plan to increase or maintain their spend in 2015. That means everyone is out there is spending more and doing their best to grow and find their customer base.
"The biggest challenges of 2015 are new business development, quality of leads, and remaining up to date with current marketing technology and trends." – Salesforce.com
Because of all the marketing efforts in every industry, potential B2B and B2C customers get to pick and choose which products and services they want to buy. They are also becoming more and more savvy, which means you have to know how to catch their attention and deliver on every promise you make.
As everyone knows, the Internet makes it easier than ever before to let customers find what they want. In a collection of marketing statistics from HubSpot, 61% of global Internet users research products online and 50% of all mobile searches are conducted in hopes of finding local results.
Local results are key! You want your local customers to not just find you, but to know who you are and what you offer. If you haven’t already, you have the opportunity to develop your business to the point that your local community recognizes your brand.
And that’s where RS&I wants to focus our time and effort – in developing your brand into something your community knows and trusts.
EZ-Marketing Will Help You Get the Word Out
Our in-house marketing agency will team up with you on any or all of the authorized retailer opportunities provided through RS&I. You have so many choices. Take some time and think about which of these authorized programs would fit well with your business model:
- DISH Network Satellite TV
- HughesNet High-Speed Satellite Internet
- Vivint Home Automation
- CenturyLink Internet, TV and Voice
- RingCentral Cloud-Based Business Phones
No matter which business model(s) you choose, RS&I will do our part to let your potential customers know that you exist and why they should buy your products and services. EZ-Marketing really does make marketing for authorized retailers easier.
Topics: Getting to Know RS&I