WRITTEN BY: Luke Hammerland
DATE: June 20, 2023

Selling at summer events is one of the very best ways to get face-to-face with massive amounts of potential customers and maximize your sales growth. Whether it’s county/state fairs, home/garden shows, street markets, concerts, rodeos, or even a parking lot/pop-up event, there are so many great opportunities to talk with large numbers of customers as people look to events for summer entertainment. Here are some quick tips to follow to capitalize on these hot spots for selling.

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WRITTEN BY: Luke Hammerland
DATE: May 4, 2022

Events provide a fantastic opportunity for you to grow your sales, and with the summer event season right around the corner, now is the time to start planning and preparing events you can capitalize on. There are countless different types of events that can help boost your sales, here are just a few ideas.

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WRITTEN BY: Luke Hammerland
DATE: August 5, 2021

As the country continues to make progress coming out of the COVID-19 pandemic, events are coming back in many locations. And after a year of missing out, people are more eager than ever to attend them. Which gives you a wonderful opportunity to get in front of plenty of new faces and grow your business.

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WRITTEN BY: Ben Jenkins
DATE: June 1, 2016

When it's event season, how are you going to make sure you're ready to pull off a successful event?

In-person marketing at state, county and local events is a powerful way to build consumer awareness of your business and generate sales and leads. It also takes concerted effort to pull off a successful event. We have put together the three best practices for event marketing.

It's as easy as: 1. Identify, 2. Execute and 3. Evaluate.

Follow these three steps to make sure your next event gets you the results you need! Take a few minutes to see if you've covered all your bases.

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WRITTEN BY: Ben Jenkins
DATE: August 11, 2015

Running an event and executing a successful event are two very different things. In order to be successful at an event you need to come prepared. There are multiple factors that contribute to success – from appearance of your staff and event space, to how well your sales staff is trained, to how effectively you follow-up with leads at the event.

Events can be a very cost effective way to grow your sales and build your brand. They give you an opportunity to sell face-to-face and to demonstrate your product. Often times the leads you gather at events continue to produce sales even after it is done.

This is not meant to be a comprehensive list, but these four tips will help you run a successful event as an authorized dealer.

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