When it's event season, how are you going to make sure you're ready to pull off a successful event?

In-person marketing at state, county and local events is a powerful way to build consumer awareness of your business and generate sales and leads. It also takes concerted effort to pull off a successful event. We have put together the three best practices for event marketing.

It's as easy as: 1. Identify, 2. Execute and 3. Evaluate.

Follow these three steps to make sure your next event gets you the results you need! Take a few minutes to see if you've covered all your bases.

Running an event and executing a successful event are two very different things. In order to be successful at an event you need to come prepared. There are multiple factors that contribute to success – from appearance of your staff and event space, to how well your sales staff is trained, to how effectively you follow-up with leads at the event.

Events can be a very cost effective way to grow your sales and build your brand. They give you an opportunity to sell face-to-face and to demonstrate your product. Often times the leads you gather at events continue to produce sales even after it is done.

This is not meant to be a comprehensive list, but these four tips will help you run a successful event as an authorized dealer.