Starting a business or creating growth in an existing one requires people who can effectively generate sales! After all, a business can’t exist without sales hitting their established goals. As such it is crucial to create a strong sales culture in your business and develop or hire people who can consistently sell. It’s sometimes said that certain people are just born with the “sales gene”. And while it may be true that some individuals have a natural aptitude for selling, you can develop people and sharpen their skill sets to mold them into great salespeople. Here are 3 key skills/traits to seek out and cultivate in your business to help drive success.