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Borrowing is getting cheaper.
But buying is not getting easier.
In 2026, lower borrowing costs alone are not enough to move customers forward. Even as financing becomes more accessible, consumers are more cautious, more deliberate, and far more selective about where they spend their money.
At the same time, attention has become the hardest thing to earn.
Customers are overwhelmed by options, offers, and noise. They tune out faster, research longer, and place a higher premium on trust and clarity than ever before. This is not hesitation driven by fear. It is a shift in how people make decisions.
That shift is redefining the sales process.
In this episode of The Dealer Download, host Michael Shiverdecker breaks down how economic changes and evolving buyer behavior are reshaping sales conversations for Authorized Dealers. From affordability pressures to attention scarcity, this episode focuses on what actually matters when selling wireless, fiber, home automation, and security in 2026.
The takeaway is simple. Confident buyers are not created by lower rates. They are earned through relevance, transparency, and trust.
This episode shows how dealers must adapt their approach to align with how customers actually think today and how those who do will stay ahead while others struggle to break through.
What You’ll Learn in This Episode
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Why Lower Borrowing Costs Do Not Automatically Create Confident Buyers
Understand why improved affordability does not guarantee faster decisions and what truly drives customer confidence in 2026. -
How Cautious Consumers Are Redefining the Sales Process
Learn how deliberate, research-driven buyers are changing timelines, conversations, and expectations. -
Why Attention Is the Scarcest Resource in Modern Marketing
Discover why earning attention matters more than generating leads and how dealers can stand out in a crowded market.