It doesn't look tough, because it's skinny. But it's a game changer in the pay-TV industry. DISH is the first to embark on an adventure of offering a new skinny TV bundle without requiring an Internet connection.

That's right. Consumers can now choose a smaller selection of TV channels they actually watch for a better price with DISH's new Flex Pack - and they don't need to stream anything from the Internet!

It was announced on August 4, 2016, and it's sending ripples all throughout the more "muscular" pay-TV packages that have dominated the industry for decades. The whole purpose is to give consumers an opportunity to not pay for what they don't watch. It's that simple.