Events play a pivotal role in connecting your products and services directly to customers. To enhance brand visibility and drive sales, participating in events is key. It is one of the best opportunities to get in front of customers. From summer extravaganzas to home and garden shows, bustling fairs/festivals, concerts, sports, and more, each event is a unique chance for dealers to showcase their offerings. Here's a quick guide on how to leverage events to maximize your sales potential.