Events play a pivotal role in connecting your products and services directly to customers. To enhance brand visibility and drive sales, participating in events is key. It is one of the best opportunities to get in front of customers. From summer extravaganzas to home and garden shows, bustling fairs/festivals, concerts, sports, and more, each event is a unique chance for dealers to showcase their offerings. Here's a quick guide on how to leverage events to maximize your sales potential.

With 2024 approaching rapidly, many people take this time of year to evaluate where they've been and mark goals for the future. That same mentality should be applied to any successful business. In today's constantly evolving business landscape, strategic business planning is more critical than ever. Here are a few quick tips on setting yourself up for growth in the new year!

Starting a business or creating growth in an existing one requires people who can effectively generate sales! After all, a business can’t exist without sales hitting their established goals. As such it is crucial to create a strong sales culture in your business and develop or hire people who can consistently sell. It’s sometimes said that certain people are just born with the “sales gene”. And while it may be true that some individuals have a natural aptitude for selling, you can develop people and sharpen their skill sets to mold them into great salespeople. Here are 3 key skills/traits to seek out and cultivate in your business to help drive success.

It seems like an almost-daily occurrence that we see news stories about organizations both large and small being the target of a cybersecurity attack. In today's digital age, cybersecurity should be a critical concern for businesses of all sizes. Small businesses often become attractive targets for cybercriminals due to their perceived limited resources and often less robust security measures. However, by addressing the unfortunate possibility proactively, you can greatly reduce the risk of your business becoming the next victim of cybercriminals. Below are some basics to help you take action that can help protect you and your livelihood. As a bonus, all of this information should be implemented for personal security too. Use these practices in your own life, and leverage them to assist your customers as their trusted technology expert! Please note that the information below serves only as guidelines – nothing can guarantee complete prevention.