How long does it take to make a first impression? Whether the result is good or bad, it takes much less time to make a first impression than most people think. 

Some may think they have 30 seconds to knock it out of the park. Others may assume their impression is solidified by the time they greet someone and shake their hand. However, research shows that a first impression is made within one tenth of a second, which is in almost no time at all!

If you're thinking of becoming an authorized retailer or even if you're an existing one, be sure to follow these six tips to help you make a great impression – right from the beginning, every single time.