As you know, marketing plans need to be fluid as you adjust for the unexpected scenarios that regularly arrive at the door step of every small business owner. As soon as you think you know where you're headed, you may have to adapt to new information, delays or even a new strategy.

But having a marketing plan in place is crucial to the overall success of any business these days. A solid plan sets you on solid ground and gives you the direction you need to get the word out about the products and services you offer.

As you refuse to settle for the mediocre, take a look at the tips we'll review below to help you brainstorm some new ideas for your own marketing practices. After all, the new year is upon us and you'll want to make 2018 another big success.