RS&I Dealer Download Podcast

The RS&I Dealer Download: When Desperation Isn’t a Strategy

WRITTEN BY: Michael Shiverdecker
DATE: February 13, 2026 at 11:10 AM

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Welcome to The Dealer Download, powered by RS&I.

Starting a business out of desperation feels urgent. But urgency alone isn’t a strategy.

During periods of economic pressure, necessity-driven entrepreneurship rises. People start businesses because they have to, not because the timing is perfect. That pressure can create focus, hustle, and momentum. It can also distort judgment, shorten time horizons, and quietly undermine long-term growth.

In this episode of The Dealer Download, we take a grounded, research-backed look at desperation-driven entrepreneurship and the difference between survival mode and strategic building.

This conversation isn’t about discouraging action.
It’s about building with discipline rather than panic.

 

What You’ll Learn in This Episode

  • Why necessity-driven entrepreneurship rises during economic pressure
    How financial stress and uncertainty push more people toward starting businesses, and why that trend is cyclical.

     

  • How desperation shows up in sales, and why prospects can sense it
    The subtle signals that communicate urgency in a way that reduces trust rather than builds it.

     

  • The difference between urgency and neediness in customer conversations
    Why confident action drives momentum, while pressure-driven selling often repels buyers.

     

  • How fear and anxiety impact entrepreneurial decision-making
    The psychological effects of stress on risk tolerance, pricing decisions, and long-term planning.


 

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