Welcome to The Dealer Download, powered by RS&I.
The holidays are around the corner, and while most people are thinking about cinnamon-scented candles and seasonal gift shopping, Authorized Dealers are stepping into one of the most promising sales periods of the year. The weather may be cooling down, but the opportunity to connect with customers is about to heat up indoors.
In this episode, host Michael Shiverdecker shares how Dealers can shift from outdoor sales to indoor environments while keeping engagement high, messaging clear, and displays customer-ready for the holiday rush.
What You’ll Learn in This Episode
- How to transition from outdoor to indoor selling
Understand where customers are spending time during the holiday season and how to meet them there effectively.
- How to create a successful in-store or event kiosk setup
Learn what signage, layout, and conversation approach helps spark natural, low-pressure engagement.
- How to position wireless and internet services as holiday-ready essentials
Show customers how connectivity supports gifting, travel, family time, remote work, and entertainment during the holiday months.
How Dealers Can Maximize Indoor Sales Season
When outdoor opportunities taper off, the smart move is to shift your customer engagement indoors. This season brings higher foot traffic inside retail environments, holiday travel planning, and increased demand for reliable wireless and internet connectivity. Your presence indoors puts you directly where buyers are already making decisions.
Why Indoor Selling Matters During the Holidays
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Shoppers are in a comparison mindset, already evaluating purchases
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Weather and travel patterns naturally push consumers indoors
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Holiday gatherings increase the need for better connectivity, speed, and reliability
This creates the ideal environment for clear, relaxed conversations that lead to conversions.
Setting Up an Indoor Display That Works for You
Create a Layout That Invites Engagement
Focus on a clean, welcoming setup that guides the eye:
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Branded signage that highlights holiday use cases
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Open table or kiosk layouts that encourage step-in interaction
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Clear product or service benefit callouts
Lead with Value, Not Pressure
Consumers respond best to simple, real-life framing:
Use Holiday Language That Connects
Connection, convenience, and comfort are at the heart of the season.
Position your offers as something that supports those priorities, not just a product.
Presenting Connectivity as a Holiday Essential
Wireless and internet services are core to how families travel, gather, and stay entertained during the holidays. Position your offering to support:
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Holiday Travel: Stay connected away from home
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Streaming and Entertainment: Avoid buffering with multiple devices online
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Smart Home Convenience: Welcome guests with smooth Wi-Fi performance
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Gift Value: Technology upgrades that last beyond the season
Simple framing shifts ordinary features into holiday-ready benefits.
Timing Your Approach for Maximum Impact
| Timeframe |
Messaging Focus |
| Early November |
Start awareness, focus on planning and upgrades |
| Thanksgiving Week |
Highlight travel, gatherings, and multi-device households |
| Black Friday to Cyber Monday |
Feature bundles or upgrade incentives |
| December |
“Finish your prep” messaging and final-week gift or setup reminders |
A light shift in message timing keeps you relevant all season long.
Continue the Momentum After the Holidays
Use the conversations and leads generated during the season to strengthen your pipeline going into Q1:
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Capture customer info for follow-up
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Offer post-holiday upgrade reviews
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Request referrals while satisfaction is high
Indoor holiday selling is not just seasonal. It is a foundation for sustained growth.
Ready to see how RS&I can support your growth?
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