Starting a business can be both exciting and challenging. One of the most important decisions you will make when starting a business is choosing the right companies and brands to partner with. As a Master Agent and National Distributor, one of the ways we set our dealers up for maximum success is by allowing them to offer multiple nationally-recognized industry-leading brands, without costs of inventory and/or franchising fees. Representing national brands can be a great option for new business owners as they can offer instantly recognized products that are in high demand. Here are 5 simple tips to help you get started building or expanding a business into new opportunities.
1. Do Your Research
For any endeavor in life, it’s important to do your research so that you can make a well-informed decision. Before you jump into selling any particular product, consider factors such as the brand’s reputation, values, target market, and competition. Look for brands and partners that align with your business goals and values, and that have a proven record of success. Doing your own research helps you determine what options are going to be best for you, your skillsets/resources, and your market location.
2. Understand the Requirements
Once you’ve identified national brands whose products or services you’d like to represent, it’s important to understand the requirements for you to engage in selling. This can include required licensing, insurance policies, selling standards, marketing requirements/guidelines, and more. Along with the requirements of any partnership you might establish, keep in mind that regulations and legal requirements for businesses can vary widely depending upon the city/county/state. Part of what we provide to our dealers as a Master Agent is to guide them through the process of establishing their business. Make sure you fully understand all requirements, policies, and procedures before starting or expanding any type of business venture. Details matter!
3. Develop Strong Relationships
Successful businesses are established through strong relationships, with customers and with business partners. This includes effective communication, transparency, and a willingness to work together to achieve common goals. Make sure you establish clear lines of communication with partners and stay in touch regularly.
4. Leverage Brand Resources
One of the biggest benefits of partnering with a national brand is having access to their resources. Every Authorized Sales program and brand varies, but this may include marketing materials, training programs, support networks, sales tools, and more. Make sure you take advantage of these resources to help your business flourish!
5. Leverage Your Business Partner(s)
When you partner with a Master Agent, take advantage of their understanding of the business landscape, their experience, their resources, and their hands-on support to assist with your success. At RS&I, we don’t believe in simply getting a dealer started and then leaving them without assistance going forward. Our dealers have a dedicated Area Sales Manager to assist them in growing their business for continued success. Sales training, marketing assistance, speedy commission payments, crucial communication, and much more are right at the fingertips of all RS&I Authorized Dealers.
Starting or expanding the scope of a business to begin selling national brand name products and services can be daunting – but it doesn’t have to be! With a proven record of success spanning over 50 years now, RS&I is here to guide you to building success and constant growth. We strategically partner with the best national brands to offer elite Authorized Dealer sales programs in the telecommunications industry. By choosing the right partner, you can have an incredible opportunity to realize success. To find out more about our Authorized Dealer sales opportunities, let’s talk!