Running an event and executing a successful event are two very different things. In order to be successful at an event you need to come prepared. There are multiple factors that contribute to success – from appearance of your staff and event space, to how well your sales staff is trained, to how effectively you follow-up with leads at the event.
Events can be a very cost effective way to grow your sales and build your brand. They give you an opportunity to sell face-to-face and to demonstrate your product. Often times the leads you gather at events continue to produce sales even after it is done.
This is not meant to be a comprehensive list, but these four tips will help you run a successful event as an authorized dealer.
“Clothes and manners do not make the man; but when he is made, they greatly improve his appearance.” (Arthur Ashe – www.brainyquote.com)
Selling at an event gets you in front of people. And the way your sales staff dresses and acts will be one of the first things that any potential customer will notice – even if it’s subconsciously noted. So it is very important to portray a professional and approachable appearance.
Use these three suggestions on how to create a professional appearance with your sales staff at an event:
In addition to your sales staff looking professional, you also want an impressive environment. An attractive looking setup can draw potential customers to you, while a poor non-professional looking event can provide a reason to drive them away.
Apply these three tips to create a memorable looking event:
Equally as important, if not more, than a professionally dressed sales staff and top-notch event setup, is having an effective sales staff. After all, if they can’t sell, don’t understand the promotions, or don’t know the product, then they will be hard pressed to convince a customer to purchase your product or service!
These may seem pretty basic, but they are very important. Follow these guidelines to help improve the effectiveness of your sales staff:
Finally, you will probably walk away with a lot of leads of customers who were interested but who weren’t quite ready to make a final decision; maybe they were in a hurry, or they needed to check with their spouse. In any case, having an effective follow-up system can turn many of these leads into paying customers!
Get more results with these follow-up tips:
Events can be a cost-effective way to grow your business and expand your presence as an authorized dealer, but only if done the right way. It takes professionalism – both from your staff and in your event setup. In addition, an effective staff, who engages customers and know the products will help drive sales. Finally, remember to use effective follow-up techniques.
Feel free to download our event checklist to help you make sure you bring everything you need to your next event!
Posted by Ben Jenkins on August 11, 2015 at 4:40 PM
Topics: Authorized Dealer Events