Welcome to The Dealer Download, powered by RS&I.
Advertising has always been a risk. One message can elevate a brand, or quietly undo years of trust. As we move into 2026, that reality is becoming sharper, not softer.
Consumers are not overwhelmed by ads. They are exhausted by them. AI tools are everywhere, budgets are tight, and attention spans are short. None of that spells disaster, but it does raise the stakes. Customers are not rejecting marketing outright. They are filtering harder and remembering who gets it wrong.
That filter is not a problem. It is a signal.
In this episode of The Dealer Download, host Michael Shiverdecker breaks down why bad advertising costs more than wasted spend, and why the right message, delivered the right way, can change everything for Authorized Dealers.
What You’ll Learn in This Episode
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Why Bad Advertising Damages Trust, Not Just Performance
When an ad feels tone deaf, artificial, or emotionally off, customers do not just scroll past it. They remember it. This episode explains why poor execution erodes confidence and how that erosion shows up later as lost sales.
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How Disconnect Happens, Even With Big Budgets
The problem is rarely the tool. It is the distance between the message and how customers actually feel. You will hear why AI, trends, and clever ideas fail when they are not grounded in human judgment and local awareness.
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Why Dealers Are the Brand in Their Market
Customers do not separate the product from the person selling it. Your kiosk, your booth, your door knock, and your ad are the brand. This episode explains why relevance and honesty outperform generic messaging every time.
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How to Advertise Smarter Without Chasing Gimmicks
You do not need viral campaigns to grow. You need clarity, consistency, and value. The episode outlines practical ways Authorized Dealers can keep advertising human, test before scaling, and focus on what customers actually care about.
Ready to see how RS&I can support your growth?
