Welcome to The Dealer Download, powered by RS&I.
Every advertising dollar counts, especially as budgets tighten and competition gets louder. Dealers who understand where media is heading in 2025 will be the ones who stay ahead, spend smarter, and see real ROI instead of wasted impressions.
In this episode, host Michael Shiverdecker breaks down which channels deliver the biggest wins, how streaming formats are shifting, and what a modern media mix should look like for growth-minded dealers.
What You’ll Learn in This Episode
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How to spend where it actually performs
Get clarity on which media channels are producing the strongest ROI in 2025 and how to prioritize them without guesswork or overspending.
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How to navigate the new wave of streaming ads
Learn how streaming placements, pause ads, digital video, and emerging formats are changing and how to use them to reach high intent customers.
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How to build a smarter, more profitable media plan
Discover practical allocation strategies that help you stretch your budget, improve lead quality, and align your spend with real dealer goals rather than trends.
Ready to see how RS&I can support your growth?
