Creating a dynamic Internet presence is much more than checking off a list of digital marketing tactics. It's understanding how each of those tactics are related and connected to each other, which is what many professional marketers call a digital ecosystem.
At the center of a digital ecosystem is a company's main landing page. Every other online marketing tactic should branch out from or be redirected to a well-developed website. The main site doesn't need to be loaded with bells and whistles, it just needs to be a central hub where accurate service and contact information is displayed.
RS&I's job is to set authorized retailers up for success as a small business and that includes helping them understand the importance of having a functioning website to support all of their online marketing. Let's take a look at six steps an authorized retailer or any small business owner should consider for their digital marketing plan.
The best recommendation we can give is to take time to strategize. Identify how each of these digital tactics tie into each other and how you'll make an interconnecting, streamlined experience for the customer.
Sometimes you'll want to direct customers to an individual landing page, rather than your main website, because they may only be interested in one of your products or services. Customizing their experience can go a long way to help make the sell happen.
Hopefully you were able to generate some great new marketing ideas on how to create a dynamic Internet presence for your own small business. If you're interested in adding any of our products and services to your current lineup, feel free to contact us. We're happy to answer any questions.
Best of luck on creating your very own digital ecosystem!
Posted by Ben Jenkins on February 28, 2019 at 4:37 PM