When it's event season, how are you going to make sure you're ready to pull off a successful event?
In-person marketing at state, county and local events is a powerful way to build consumer awareness of your business and generate sales and leads. It also takes concerted effort to pull off a successful event. We have put together the three best practices for event marketing.
It's as easy as: 1. Identify, 2. Execute and 3. Evaluate.
Follow these three steps to make sure your next event gets you the results you need! Take a few minutes to see if you've covered all your bases.
Not all events are created equal and not all events draw the same crowd for your target market. When planning your next event consider the following points to ensure a great return on investment.
As you identify your plan of action for each of these areas, you'll be well on your way to executing a powerful event.
Now it’s time to convert your preparations into results.
After the event is over, it’s easy to just start putting together the next one as a routine. But take the time to evaluate some of the following areas to help you know if the event was successful and if you need to make any improvements.
There are many other areas you can evaluate, so don't stop with just these suggestions. You may have to look at your event staff to know if they need additional training or support. You may also have to change your tactics by event. Some events will need extra creativity and others will be pretty straightforward.
We've put these event marketing best practices into a nice workbook that you can download and keep for future reference. RS&I has worked with thousands of our authorized retailers, from a variety of programs, to compile these tips and tricks for events and we're happy to share them with you.
So download the workbook today!
If you're interested in learning about how to become an authorized retailer through RS&I, please reach out to us and we'll be happy to answer your questions. You can expect a prompt reply from our friendly sales team.
Posted by Ben Jenkins on June 1, 2016 at 4:49 PM
Topics: Authorized Dealer Events