Starting a business or creating growth in an existing one requires people who can effectively generate sales! After all, a business can’t exist without sales hitting their established goals. As such it is crucial to create a strong sales culture in your business and develop or hire people who can consistently sell. It’s sometimes said that certain people are just born with the “sales gene”. And while it may be true that some individuals have a natural aptitude for selling, you can develop people and sharpen their skill sets to mold them into great salespeople. Here are 3 key skills/traits to seek out and cultivate in your business to help drive success.

It seems like an almost-daily occurrence that we see news stories about organizations both large and small being the target of a cybersecurity attack. In today's digital age, cybersecurity should be a critical concern for businesses of all sizes. Small businesses often become attractive targets for cybercriminals due to their perceived limited resources and often less robust security measures. However, by addressing the unfortunate possibility proactively, you can greatly reduce the risk of your business becoming the next victim of cybercriminals. Below are some basics to help you take action that can help protect you and your livelihood. As a bonus, all of this information should be implemented for personal security too. Use these practices in your own life, and leverage them to assist your customers as their trusted technology expert! Please note that the information below serves only as guidelines – nothing can guarantee complete prevention.

Selling at summer events is one of the very best ways to get face-to-face with massive amounts of potential customers and maximize your sales growth. Whether it’s county/state fairs, home/garden shows, street markets, concerts, rodeos, or even a parking lot/pop-up event, there are so many great opportunities to talk with large numbers of customers as people look to events for summer entertainment. Here are some quick tips to follow to capitalize on these hot spots for selling.

The quality of a sales team is often a major differentiator between a successful business and a not-so-successful one. It’s essential in driving revenue, creating customer relationships, and ensuring long-term growth for a business. However, building a high-caliber sales team requires thoughtful strategic hiring and effective leadership. Here are 5 tips to help you build and grow a successful team of sales all-stars!

Starting a business can be both exciting and challenging. One of the most important decisions you will make when starting a business is choosing the right companies and brands to partner with. As a Master Agent and National Distributor, one of the ways we set our dealers up for maximum success is by allowing them to offer multiple nationally-recognized industry-leading brands, without costs of inventory and/or franchising fees. Representing national brands can be a great option for new business owners as they can offer instantly recognized products that are in high demand. Here are 5 simple tips to help you get started building or expanding a business into new opportunities.