Running an event and executing a successful event are two very different things. In order to be successful at an event you need to come prepared. There are multiple factors that contribute to success – from appearance of your staff and event space, to how well your sales staff is trained, to how effectively you follow-up with leads at the event.
Events can be a very cost effective way to grow your sales and build your brand. They give you an opportunity to sell face-to-face and to demonstrate your product. Often times the leads you gather at events continue to produce sales even after it is done.
This is not meant to be a comprehensive list, but these four tips will help you run a successful event as an authorized dealer.