WRITTEN BY: Ben Jenkins
DATE: February 28, 2019

Creating a dynamic Internet presence is much more than checking off a list of digital marketing tactics. It's understanding how each of those tactics are related and connected to each other, which is what many professional marketers call a digital ecosystem.

At the center of a digital ecosystem is a company's main landing page. Every other online marketing tactic should branch out from or be redirected to a well-developed website. The main site doesn't need to be loaded with bells and whistles, it just needs to be a central hub where accurate service and contact information is displayed.

RS&I's job is to set authorized retailers up for success as a small business and that includes helping them understand the importance of having a functioning website to support all of their online marketing. Let's take a look at six steps an authorized retailer or any small business owner should consider for their digital marketing plan.

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WRITTEN BY: Ben Jenkins
DATE: November 30, 2018

Have you ever tried hitting a clay pigeon with a single bullet? It takes some serious skill or a lot of luck, but most likely a lot of both skill and luck.

Trying to generate a sale with only one marketing tactic is a lot like trying to hit a clay pigeon with a single bullet. Chances are pretty high that you won't get that sale.

Just as a clay pigeon is meant to be hit by dozens of pellets from a shotgun shell, a sale is meant to be generated by using a variety of marketing tactics. Keeping this simple analogy in mind will help you take a broader approach to the tactics you use in 2019.

But while we're on the topic, let us help you do some brainstorming for the coming year.

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