As the country continues to make progress coming out of the COVID-19 pandemic, events are coming back in many locations. And after a year of missing out, people are more eager than ever to attend them. Which gives you a wonderful opportunity to get in front of plenty of new faces and grow your business.

As we discussed in our last post, there are many ways to optimize digital efforts to grow your business. This time we’re talking about SEO and how you can use it to help increase traffic to your website.

An easy to find, online presence is one of the most essential things every business needs to have. There are many steps you can take to build a better online footprint. One of the first things you should do is utilize the Google My Business platform.

We here at RS&I appreciate all of our wonderful retailers and partners. The work and services you’re providing to customers every day are essential, now more than ever. People need to remain connected, and we are proud to represent products that help people accomplish that with internet connectivity, TV services, and cellular phones.

Creating a dynamic Internet presence is much more than checking off a list of digital marketing tactics. It's understanding how each of those tactics are related and connected to each other, which is what many professional marketers call a digital ecosystem.

At the center of a digital ecosystem is a company's main landing page. Every other online marketing tactic should branch out from or be redirected to a well-developed website. The main site doesn't need to be loaded with bells and whistles, it just needs to be a central hub where accurate service and contact information is displayed.

RS&I's job is to set authorized retailers up for success as a small business and that includes helping them understand the importance of having a functioning website to support all of their online marketing. Let's take a look at six steps an authorized retailer or any small business owner should consider for their digital marketing plan.