An easy to find, online presence is one of the most essential things every business needs to have. There are many steps you can take to build a better online footprint. One of the first things you should do is utilize the Google My Business platform.

We here at RS&I appreciate all of our wonderful retailers and partners. The work and services you’re providing to customers every day are essential, now more than ever. People need to remain connected, and we are proud to represent products that help people accomplish that with internet connectivity, TV services, and cellular phones.

Creating a dynamic Internet presence is much more than checking off a list of digital marketing tactics. It's understanding how each of those tactics are related and connected to each other, which is what many professional marketers call a digital ecosystem.

At the center of a digital ecosystem is a company's main landing page. Every other online marketing tactic should branch out from or be redirected to a well-developed website. The main site doesn't need to be loaded with bells and whistles, it just needs to be a central hub where accurate service and contact information is displayed.

RS&I's job is to set authorized retailers up for success as a small business and that includes helping them understand the importance of having a functioning website to support all of their online marketing. Let's take a look at six steps an authorized retailer or any small business owner should consider for their digital marketing plan.

Have you ever tried hitting a clay pigeon with a single bullet? It takes some serious skill or a lot of luck, but most likely a lot of both skill and luck.

Trying to generate a sale with only one marketing tactic is a lot like trying to hit a clay pigeon with a single bullet. Chances are pretty high that you won't get that sale.

Just as a clay pigeon is meant to be hit by dozens of pellets from a shotgun shell, a sale is meant to be generated by using a variety of marketing tactics. Keeping this simple analogy in mind will help you take a broader approach to the tactics you use in 2019.

But while we're on the topic, let us help you do some brainstorming for the coming year.