With many Americans spending more time at home due to the COVID-19 pandemic, there is an unprecedented demand for products that make home life easier, more comfortable, and more secure. The Google Nest family of products driven by the sales power of DISH and RS&I are here to help you fulfill those needs for customers in your local area!

We here at RS&I appreciate all of our wonderful retailers and partners. The work and services you’re providing to customers every day are essential, now more than ever. People need to remain connected, and we are proud to represent products that help people accomplish that with internet connectivity, TV services, and cellular phones.

In today’s world, it is integral to be connected at all times. Whether you’re working, communicating with friends and family members, monitoring your home’s security, controlling smart home devices, or simply viewing entertainment media, a consistent internet connection is important to everyone. We’ve all experienced locations in our homes that have weak WiFi signal or no signal at all. What if you could move throughout your entire home (and even your yard, garage, or shed) and never lose WiFi connection?

What is the one device that most people can’t leave their home without? It’s their mobile phone! The mobile phone keeps you connected to your world through text messaging, email, push notification, and actual phone calls. According to the PEW Research Center, 95% of the U.S. population has a cell phone and 77% of the U.S. population has a smartphone only. 

Creating a dynamic Internet presence is much more than checking off a list of digital marketing tactics. It's understanding how each of those tactics are related and connected to each other, which is what many professional marketers call a digital ecosystem.

At the center of a digital ecosystem is a company's main landing page. Every other online marketing tactic should branch out from or be redirected to a well-developed website. The main site doesn't need to be loaded with bells and whistles, it just needs to be a central hub where accurate service and contact information is displayed.

RS&I's job is to set authorized retailers up for success as a small business and that includes helping them understand the importance of having a functioning website to support all of their online marketing. Let's take a look at six steps an authorized retailer or any small business owner should consider for their digital marketing plan.