Welcome to The Dealer Download, powered by RS&I.

Big brands with massive budgets make marketing mistakes every year.
Not because they lack talent.
But because they confuse change with progress.

In an effort to stay relevant, many companies chase attention instead of understanding. They redesign logos, launch flashy campaigns, and pivot messaging without fixing the underlying problem. The result looks modern, but it does not move the business forward.

That mistake is expensive. And it is avoidable.

In this episode of The Dealer Download, host Michael Shiverdecker breaks down why marketing campaigns fail, the patterns behind some of the most well-known brand missteps, and what Authorized Dealers can learn before making the same costly decisions.

The conversation focuses on a simple truth. Visibility without clarity does not build trust. And trust is what drives buying decisions, especially in categories like wireless, fiber, home automation, and security.

This episode is not about criticizing big brands for missing the mark. It is about understanding why those misses happen and how dealers can avoid copying strategies that look impressive but do not convert.

The takeaway is clear. Marketing that educates, builds confidence, and sets expectations will always outperform marketing designed to chase attention for its own sake.

For Authorized Dealers, the opportunity is not to look bigger or louder. It is to be clearer, more relevant, and more trusted than the competition.

What You’ll Learn in This Episode

• Why Chasing Attention Often Backfires
  Learn how campaigns designed to grab attention without substance can erode trust and confuse buyers.

   

• How Logo Redesigns Become a Shortcut for Leadership Impact
  Understand why surface-level change is often mistaken for progress and how that mindset shows up in marketing decisions.

   

• The Difference Between Looking Modern and Being Relevant
  Explore why relevance comes from understanding customer problems, not visual trends.

   

• Why Clarity, Trust, and Education Outperform Flashy Marketing
  See how straightforward messaging and expectation-setting create stronger sales conversations.

Welcome to The Dealer Download, powered by RS&I.

Borrowing is getting cheaper.
But buying is not getting easier.

In 2026, lower borrowing costs alone are not enough to move customers forward. Even as financing becomes more accessible, consumers are more cautious, more deliberate, and far more selective about where they spend their money.

At the same time, attention has become the hardest thing to earn.

Customers are overwhelmed by options, offers, and noise. They tune out faster, research longer, and place a higher premium on trust and clarity than ever before. This is not hesitation driven by fear. It is a shift in how people make decisions.

That shift is redefining the sales process.

In this episode of The Dealer Download, host Michael Shiverdecker breaks down how economic changes and evolving buyer behavior are reshaping sales conversations for Authorized Dealers. From affordability pressures to attention scarcity, this episode focuses on what actually matters when selling wireless, fiber, home automation, and security in 2026.

The takeaway is simple. Confident buyers are not created by lower rates. They are earned through relevance, transparency, and trust.

This episode shows how dealers must adapt their approach to align with how customers actually think today and how those who do will stay ahead while others struggle to break through.

What You’ll Learn in This Episode

• Why Lower Borrowing Costs Do Not Automatically Create Confident Buyers
  Understand why improved affordability does not guarantee faster decisions and what truly drives customer confidence in 2026.

   

• How Cautious Consumers Are Redefining the Sales Process
  Learn how deliberate, research-driven buyers are changing timelines, conversations, and expectations.

   

• Why Attention Is the Scarcest Resource in Modern Marketing
  Discover why earning attention matters more than generating leads and how dealers can stand out in a crowded market.

Welcome to The Dealer Download, powered by RS&I.

Connectivity is no longer something customers add on. It is the foundation of everything they expect to work.

In 2026, internet, wireless, smart home, and security are no longer separate conversations. They are one ecosystem. Customers want their Wi-Fi to handle work, streaming, security cameras, smart locks, and mobile devices without thinking about it. When something fails, they do not blame a product. They blame the provider.

That shift is redefining how connectivity is sold.

In this episode of The Dealer Download, host Michael Shiverdecker breaks down the forces reshaping how dealers win in this new environment. From smarter networks and evolving Wi-Fi performance to satellite disruption and new rural opportunities, this conversation focuses on what actually matters in real sales conversations, not industry hype.

The takeaway is simple. Dealers who understand how connectivity now works as a system will outperform those still selling individual products.

This episode shows how to sell solutions, not just services, and how to position your business for growth as customer expectations continue to rise.

What You’ll Learn in This Episode

• Why Connectivity Has Become the Product
  Customers no longer buy internet, Wi-Fi, security, and smart home separately. They expect one connected experience, and this episode explains how that changes the sales conversation.

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  How Integrated Ecosystems Are Changing Carrier Strategy
  Learn why carriers are bundling wireless, fiber, smart home, and security into unified platforms and how that creates new opportunities for Authorized Dealers.

Welcome to The Dealer Download, powered by RS&I.

Door to door sales has been declared “dead” more times than a soap opera character. Yet here it is, still closing deals, still building trust, and still outperforming many digital only channels when it comes to high intent conversions.

What has changed is not whether door to door works.
It is how it works.

Modern field sales is powered by data, digital tools, smarter territory planning, and tighter alignment with marketing. It is no longer about knocking blindly and hoping for the best. It is about precision, timing, and relevance.

For RS&I Authorized Dealers selling fiber, wireless, and smart home solutions, door to door has become one of the most effective growth channels when it is executed correctly.

In this episode of The Dealer Download powered by RS&I, host Michael Shiverdecker sits down with Levi Williams, Director of Sales for Lumen, T-Mobile, and Vivint at RS&I, to break down how door to door evolved and why it continues to outperform in a digital first world.

What You’ll Learn in This Episode

• How Door to Door Evolved From Cold Knocking to Precision Targeting

  Door to door did not disappear. It got smarter. Today’s top teams use data, lead scoring, and neighborhood level insights to focus on homes that are most likely to convert. Levi explains how modern territory planning dramatically improves efficiency and closes more deals with fewer doors.

• Why Face to Face Still Wins in a Digital World

  Online ads can create awareness. In person conversations create trust. This episode explores why fiber, wireless, and home security are still easier to sell when a real human is standing at the door answering questions and solving problems in real time.

• What Today’s Top Reps Do Differently

  The best reps are not just knocking. They are qualifying, educating, and positioning themselves as consultants. Levi shares what separates high performing field reps from those who burn out and why coaching, scripts, and follow up matter more than ever.

Welcome to The Dealer Download, powered by RS&I.

Fiber broadband is expanding faster than ever. But the most important shift is not how much fiber is being deployed. It is how deployment itself is changing.

Smarter network design, federal funding, workforce challenges, and new technologies are reshaping what fiber looks like on the ground. For RS&I Authorized Dealers, understanding these shifts is no longer optional. It directly impacts how you sell, how you position solutions, and where growth comes from in 2026 and beyond.

In this episode of The Dealer Download powered by RS&I, host Michael Shiverdecker breaks down the six biggest trends transforming fiber deployment and why they matter for dealers selling AT&T Fiber, Brightspeed, and business connectivity solutions.

This is not a technical deep dive. It is a strategic one.

What You’ll Learn in This Episode

• How Smarter Fiber Deployment Is Reducing Cost and Time
  Fiber builds are no longer one size fits all. New design methods, modular construction, and better planning are shortening install timelines and lowering deployment costs. This episode explains why these efficiencies accelerate market expansion and open new sales opportunities.

   

• Why Federal Funding Is Reshaping Fiber Strategy
  Programs like the BEAD Program are changing where and how fiber is built. Michael breaks down why public funding is driving rural and underserved expansion and how dealers benefit when new markets come online faster.

   

• How Fiber and 5G Convergence Expands Dealer Opportunity
  Fiber is no longer a standalone product. It is the foundation for wireless backhaul, redundancy, and hybrid connectivity models. This episode explains how fiber and 5G work together and why dealers who understand that relationship win more complex, higher value deals.

   

• Why Emerging Technologies Are Driving Demand
  AI, edge computing, advanced cloud workloads, and even quantum research all depend on low latency, high capacity networks. Fiber is becoming essential infrastructure, not an upgrade. Dealers who can articulate that value position themselves as long term partners, not commodity sellers.

   

• The Workforce Challenge Behind the Buildout
  Fiber expansion is moving fast, but skilled labor is not keeping pace. This episode explores why workforce shortages matter to timelines, why training initiatives are increasing, and how that impacts expectations with customers.