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Have you ever tried hitting a clay pigeon with a single bullet? It takes some serious skill or a lot of luck, but most likely a lot of both skill and luck.

Trying to generate a sale with only one marketing tactic is a lot like trying to hit a clay pigeon with a single bullet. Chances are pretty high that you won't get that sale.

Just as a clay pigeon is meant to be hit by dozens of pellets from a shotgun shell, a sale is meant to be generated by using a variety of marketing tactics. Keeping this simple analogy in mind will help you take a broader approach to the tactics you use in 2019.

But while we're on the topic, let us help you do some brainstorming for the coming year.

Ben Jenkins

Ben Jenkins

on November 30, 2018

    

Topics:

Marketing Tactics