Welcome to The Dealer Download, powered by RS&I.

A new year does not require bigger promises or louder goals. It requires better habits and clearer execution.

As 2026 approaches, many Authorized Dealers are thinking about growth. More revenue. More locations. More momentum. But growth does not come from vague resolutions. It comes from consistent, intentional decisions made every week, not just in January.

That is the focus of this episode of The Dealer Download, where host Michael Shiverdecker outlines the New Year’s resolutions that actually move the needle for dealer businesses.

Instead of chasing ambition without structure, this episode provides a practical roadmap for turning reflection into results.

What You’ll Learn in This Episode

• How to Use Year-End Reviews to Plan Smarter
  Top-performing dealers do not rush into a new year blindly. They review what worked, what stalled, and what drained resources. This episode explains how to use last year’s data to make better decisions, not just hopeful ones.

• Why Measurable Goals Outperform Vague Resolutions
  “Grow more” is not a strategy. Clear targets around revenue, activations, marketing performance, and training create accountability and momentum. You will learn how to set goals that can actually be tracked and adjusted.

• The Importance of Consistent Team Training
  Growth breaks when teams are unprepared. This episode reinforces why regular training, clear expectations, and skill development protect performance and customer experience as you scale.

• Why Customer Experience Drives Long-Term Revenue
  Sales do not end at activation. A consistent, positive customer experience leads to referrals, retention, and reputation, which are the real engines of sustainable growth.

Welcome to The Dealer Download, powered by RS&I.

Advertising has always been a risk. One message can elevate a brand, or quietly undo years of trust. As we move into 2026, that reality is becoming sharper, not softer.

Consumers are not overwhelmed by ads. They are exhausted by them. AI tools are everywhere, budgets are tight, and attention spans are short. None of that spells disaster, but it does raise the stakes. Customers are not rejecting marketing outright. They are filtering harder and remembering who gets it wrong.

That filter is not a problem. It is a signal.

In this episode of The Dealer Download, host Michael Shiverdecker breaks down why bad advertising costs more than wasted spend, and why the right message, delivered the right way, can change everything for Authorized Dealers.

What You’ll Learn in This Episode

• Why Bad Advertising Damages Trust, Not Just Performance
  When an ad feels tone deaf, artificial, or emotionally off, customers do not just scroll past it. They remember it. This episode explains why poor execution erodes confidence and how that erosion shows up later as lost sales.

• How Disconnect Happens, Even With Big Budgets
  The problem is rarely the tool. It is the distance between the message and how customers actually feel. You will hear why AI, trends, and clever ideas fail when they are not grounded in human judgment and local awareness.

• Why Dealers Are the Brand in Their Market
  Customers do not separate the product from the person selling it. Your kiosk, your booth, your door knock, and your ad are the brand. This episode explains why relevance and honesty outperform generic messaging every time.

• How to Advertise Smarter Without Chasing Gimmicks
  You do not need viral campaigns to grow. You need clarity, consistency, and value. The episode outlines practical ways Authorized Dealers can keep advertising human, test before scaling, and focus on what customers actually care about.

The Dealer Download, powered by RS&I – where independent dealers get the insights, strategies, and support they need to grow. Whether you’re in wireless, smart home security, internet, TV, or solar, this podcast brings you real-world stories, expert tips, and the tools to help your business thrive. 

The Dealer Download, powered by RS&I – where independent dealers get the insights, strategies, and support they need to grow. Whether you’re in wireless, smart home security, internet, TV, or solar, this podcast brings you real-world stories, expert tips, and the tools to help your business thrive. 

The Dealer Download, powered by RS&I – where independent dealers get the insights, strategies, and support they need to grow. Whether you’re in wireless, smart home security, internet, TV, or solar, this podcast brings you real-world stories, expert tips, and the tools to help your business thrive.  https://youtu.be/JSVHXS57pF0