As streaming media services continue to grow in incredible popularity, the “cord-cutter” segment of consumers is one that is a powerful force in the marketplace. However, cord-cutters often find themselves in a position where they may want to watch some live TV programming, but still don’t want to pay for a traditional satellite or cable TV service. What can they do when it’s time to watch the big game and they’re left in the dark? RS&I's authorized dealership programs have the answer with DISH's new AirTV2 and AirTV mini devices.
In today’s world, it is integral to be connected at all times. Whether you’re working, communicating with friends and family members, monitoring your home’s security, controlling smart home devices, or simply viewing entertainment media, a consistent internet connection is important to everyone. We’ve all experienced locations in our homes that have weak WiFi signal or no signal at all. What if you could move throughout your entire home (and even your yard, garage, or shed) and never lose WiFi connection?
What is the one device that most people can’t leave their home without? It’s their mobile phone! The mobile phone keeps you connected to your world through text messaging, email, push notification, and actual phone calls. According to the PEW Research Center, 95% of the U.S. population has a cell phone and 77% of the U.S. population has a smartphone only.
Creating a dynamic Internet presence is much more than checking off a list of digital marketing tactics. It's understanding how each of those tactics are related and connected to each other, which is what many professional marketers call a digital ecosystem.
At the center of a digital ecosystem is a company's main landing page. Every other online marketing tactic should branch out from or be redirected to a well-developed website. The main site doesn't need to be loaded with bells and whistles, it just needs to be a central hub where accurate service and contact information is displayed.
RS&I's job is to set authorized retailers up for success as a small business and that includes helping them understand the importance of having a functioning website to support all of their online marketing. Let's take a look at six steps an authorized retailer or any small business owner should consider for their digital marketing plan.