DISH has recently launched a whole new marketing campaign geared towards listening to their customers and showing how they plan to solve the greatest TV-viewing issues.
The campaign starts out with an older gentlemen known as The Spokeslistener™. He's a gentle, yet distinguished individual that is highly interested in listening to customer pain points and calmly addresses each one through a series of engaging, clever and funny commercials.
He's also clear to point out that he's not a spokesman, because that's the old way of doing things. Instead, he sets out to be one of the best, trustworthy listeners as he tackles the everyday issues with attempting to view our favorite TV shows.